It is with great pleasure that we present the second issue of Volume 4 of the Pharos International Journal of Tourism and Hospitality (PIJTH). This edition showcases the journal's commitment to publishing rigorous, innovative, and globally relevant research that addresses the complex challenges and opportunities within the tourism and hospitality sectors. The selected articles in this issue reflect a diverse spectrum of inquiry, spanning environmental sustainability, financial resilience, digital heritage, and the transformative impact of artificial intelligence.
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