Welcome to Volume 3, Issue 2 of the Pharos International Journal of Tourism and Hospitality (PIJTH). In this issue, PIJTH brings together a series of studies under the overarching theme of "Empowering Tourism and Hospitality through Technological Integration, Heritage Preservation, and Human Capital Development". The five featured studies provide insights into rural tourism's role in heritage preservation, the integration of AI to boost creativity, the impact of electronic HR practices, dual education programs as a bridge between academia and industry, and the importance of authenticity in cultural heritage tourism.
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